Project Type: Landing Page Design
Originally, Better Choice Homes simply wanted us to run a pay per click (ppc) campaign. The goal was to get qualified sellers from whom Better Choice Homes could buy homes for cash.
Have you ever been given bad advice? Better Choice Homes was working with an updated cms-template based landing page. The original page wasn’t built to close. The new landing page was designed for the sole purpose of converting visitors to leads. After running the campaign on the old landing page and not receiving any leads, we tested the new landing page. The day we launched the new landing page, Better Choice homes received their first lead. The campaign ran successfully with a conversion rate of 3.98%.