How can we reach the intended audience for your business?
Reaching your intended audience doesn't have to be complex or difficult In fact it is often simple and easy. To answer this question we must ask several other questions:
- What does your intended customer profile look like?
- What is the core message your want to articulate to your intended audience and what do you want them to understand about you?
- What does your brand represent?
As we answer these questions we begin to draw a picture of what your website should look like, how it should function, and how it should speak to your potential customers. Your voice for your website can be heard through your logo, colors, imagery, content and even the functionality used for your site.