Our Approach

Despite popular belief, “if you build it they will come” doesn’t work when it comes to web design.Many businesses dump loads of money into flashy websites and receive very little in return. A website is a marketing tool that can work for you 24/7/365. In order for your site to drive new business and build trust with your audience it needs to be visible. Making your site visible is where we come in. Our background is marketing and specifically search engine optimization.The Denver Web Design Company decided to launch because we saw so many small and medium businesses losing money by working with wanna-be marketing and web design companies. Our sites are built in the beginning with the end goal at the forefront. Every website we build has basic marketing and SEO fundamentals at its core. This ensures you have a website built to work for you and grow your business. The three questions we ask before building your site are:

  • How can we reach the intended audience for your business?
  • How can we ensure your intended audience finds your website?
  • How can we convert your intended audience into customers?

How can we reach the intended audience for your business?

Reaching your intended audience doesn't have to be complex or difficult In fact it is often simple and easy. To answer this question we must ask several other questions:

  • What does your intended customer profile look like?
  • What is the core message your want to articulate to your intended audience and what do you want them to understand about you?
  • What does your brand represent?

As we answer these questions we begin to draw a picture of what your website should look like, how it should function, and how it should speak to your potential customers. Your voice for your website can be heard through your logo, colors, imagery, content and even the functionality used for your site.


How can we ensure your intended audience finds your website?

Coming from a internet marketing background gives you the advantage and moves you several steps ahead of your competition. Having that marketing background allows us to help you fine tune your messaging and ensures your are visible online. Our extensive background in SEO is your secret weapon. We understand how to build a successful internet marketing from the beginning. This ensures fundamental SEO principles are incorporated in the beginning so when you're ready to launch your SEO campaign you are ready. Making sure your site is ready means we are paying attention to website details such as:

  • Site architecture
  • Proper Tag Usage and placement and hierarchy
  • Site speed
  • 301 Redirects

How can we convert your intended audience into a customer?

nverting customers shouldn’t be guesswork. Our experience and success in internet marketing and web design allows us to build your goals into the design of your site. From how the content leads customers to take the appropriate actions to engage with you to tracking and and tweaking to fine tune your results. Having the end goal at the forefront enables us to incorporate essential elements into the design of your website. Some of the many items we keep in mind to convert your customers are:

  • Conversion tracking
  • Form placement
  • Call to action
  • Buttons and colors

At the end of the day our goal is to build a website that is an effective tool that grows your business. Your website should solve problems and not create them. Your website should work for your and be an asset. That’s exactly what The Denver Design Company is here to do, Grow your business through beautifully-crafted targeted web design.